Low rates are great, but meaningless if they never run or are never seen.
At You Squared Media we identify the most cost-effective, target-rich tactics and incorporate all of the unique constraints your business faces. We develop a deep understanding of your customers and how they interact with your business and the media. We leverage this understanding to deliver your message impeccably to your highest probability targeted audience.
We employ the following information systems/resources to develop great media plans:
You Squared Media will negotiate the best rate possible. Because we buy media for multiple clients, the rates negotiated are typically the best the station has to offer.
When negotiating and buying You Squared Media will look at:
|Market Comparisons||Compromising Outside Factors||Clients Competition|
|Stations Past Rates||Cost-Per-Point||Cost-Per-Thousand|
Mistakes happen. Things don't always go as planned.
Without a good audit process, some advertisers pay for such mistakes without realizing it.
You Squared Media's process:
Every invoice and or ad is cross-checked against the original order. Deviations are flagged for investigation. Incidents without satisfactory explanation result in cash credits or make goods of greater value. All cost deviations are automatically flagged for follow-up and correction.
When buying radio or TV we look at Nielsen and Arbitron ratings. You Squared Media then examines this data to compare the ratings ordered verses the ratings delivered. This process of comparing accomplishes accountability.