According to Adweek “TV is Still the Most Effective Advertising Medium”
A study by MarketShare found that “TV is the giant megaphone,” said Isaac Weber, vp of strategy at MarketShare. “When you want to get a message out, that’s still really the most powerful means to do it.”
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National Direct Response
Advertising that asks potential customers to respond directly to a company. There usually is a call to action via a phone number or website. Direct Response advertising can be bought via the national or local networks at an affordable, pre-temptable rate.
Media opportunities within a targeted city that deliver the advertising message to the right people, at the right time. Typical Local Broadcasting is seen on network affiliates such as: ABC, CBS, FOX, and/or NBC.
The geographic area is as big or small as the customer needs. Cable advertising often includes smaller networks that have a capability of reaching a targeted audience. Cable advertising is often viewed as the affordable way to advertise, but in reality it depends on the client and the results needed.
No matter how large or small your ad budget is, the power of television can be used to demonstrate your products and services!