Media Planning & Buying

The combined reach of an emotional and lasting impression from a TV or Radio ad with the targeted capabilities from digital marketing offer an opportunity to reach more people than ever before.

Media Planning & Buying

At You Squared media we identify the most cost-effective, target-rich tactics and incorporate all of the unique constraints. your business faces. Not being affiliated with a specific media company allows us to truly provide an unbiased recommendation based on results needed, target market, and budget. We develop a deep understanding of your customers, how they interact with your business and the media they take in in order to deliver your message to your highest profitable targeted audience.

Here are a few of the information systems / resources used to develop great media plans:

 

  • Arbitron Radio Ratings
  • Neilson TV Ratings
  • Customer Research
  • Competitive Research
  • Scarborough Qualitative Research
  • Media Market Guide Cost Information

Because we buy media for multiple clients, the rates negotiated are tipically the best the staton has to offer.  Things to consider are:

 

  • Market Comparisons
  • Compromising Outside Factors
  • Market Trends
  • Client Competitive
  • Cost-Per-Point, Reach, Frequency

Low Rates Are Great, But Meaningless If They Never Run, or Are Never Seen.

TV | Radio | Production

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Video Production

Media Auditing / Reporting

Invoice Auditing

Every invoice and or ad is cross-checked against the original order. Deviations are flagged for investigation. Incidents without satisfactory eplanation result in cash credits or makegoods of greater value. All cost deviations are automatically flagged for follow-up and correction.

Post-Buy Analysis

When buying radio or TV we look at Nielson and Arbitron ratings. You Squared Media then examines this data to the invoice and compare the ratings delivered. This process of comparing accomplishes accountability.